Messina tubs and cakes are hitting the shelves at Woolies
This is not a drill, you can now get six of our flavours at your local Woolworths...and three ice cream cakes!
It's been a long time in the works, but you can finally get Messina on your weekly shop - exclusively at Woolworths nationwide. Top up your trollies as here's what's in the range:
The range features six delicious new pints inspired by our best-selling in-store flavours:
- Super Vanilla - Vanilla Gelato with Vanilla Fudge - made using our own vanilla fudge with Heilala vanilla
- Dulce de Leche - Dulce De Leche Gelato - made using Messina-made dulce de leche
- Pistachio Praline - Fior Di Latte Gelato with our own house-made Pistachio Fudge & Pistachio Praline
- Hazelnut Praline - Light chocolate Gelato with our own house-made Hazelnut praline and fudge made with hazelnuts from the Messina farm
- Robert Brownie Jr. - Chocolate Gelato with Milk Choc Fudge & Choc Brownie
- Tiramisu - Tiramisu Gelato with Coffee Syrup
Meanwhile our cakes will be shaking up the frozen cake sector, with three delectable flavours:
- Tiramisu - A tiramisu bavarian cake with layers of coffee soaked sponge dusted in cocoa powder
- Iced Coco - A coconut & raspberry bavarian cake with raspberry gel and desiccated coconut on a coconut biscuit base
- Choc Malt - A chocolate malt bavarian cake with malt fudge, malt chantilly and shaved dark chocolate on chocolate biscuit base
By working closely with Woolworths, we’ve developed a range that still has the honest quality, the delicious Messina magic, AND can be enjoyed from the comfort of your own freezer—no matter where you are.
To launch the new range, we have collaborated with New York based Australian artist and long-standing friend Jeremyville to create the packaging of the new range. Jeremy developed a series of characters depicting each new flavour, paired with an updated splash of our iconic wallpaper print.
Jeremy was one of Messina’s first customers when we had just one store in Darlinghurst over 20 years ago, and long term fans will be familiar with Jeremy’s streetscapes which adorn many of our earlier store walls. It felt only natural to bring him along on this journey too as we expand and bring Gelato Messina to people's freezers!
The pints and ice cream cakes will be available exclusively in Woolworths stores across Australia* from Monday 14th October.
Tubs will be $14.50 each and cakes $30.00 each, but we all know supermarkets love a good 'special' so look out for those too!
*Availability:
All Woolworths stores nationwide will offer the Super Vanilla and Pistachio Praline pints, with other flavours and cakes selectively stocked depending on the size of store. Cakes will not be available in WA and NT due to distribution restrictions.
