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So, what are we doing differently?

For some time now we’ve been talking about the best way to minimise our environmental footprint and make our business more sustainable. We often field enquiries from our customers about the subject - everything from packaging and production, to food wastage and donations. And although it may feel like we are moving a bit slowly sometimes, we have been toiling away in the background and have a few exciting developments to announce. Here’s where we’re at..

Messina Cups

We’re now working with ‘Simply Cups’ to recycle all of our cups. In every Messina store you’ll find two ‘Simply Cups’ tubes. Once you’ve finished your gelato you can put your empty cups inside for them to be recycled.

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Styrofoam Tubs

We’ve been looking for a recyclable solution for years and finally we have one. You can now bring back your (clean) Styrofoam tubs to stores for recycling. Here’s how.

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Recycling Bins

We now have our own ‘front of house’ recycling bins in all stores. You can deposit the following items in here and we will recycle them.

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Food Wastage

As a company we have very little wastage. In the event we have a flavour which doesn’t sell too well we often give away to our charity partners such as OzHarvest. If we’ve baked too much of something, we can create new flavours or use it at special events.

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Reusable Tubs & Cups

Let’s start with the one we get asked about most frequently… why can’t our customers use re-usable tubs and cups? The truth is it’s a slightly grey area. We love the idea of it of course, but we simply don’t have the ability to make the whole process 100% risk free. The Australian New Zealand Food Standards Code (Standard 3.2.2 Food Safety and General Requirements) states:

9. Food Packaging
A food business must, when packaging food –
    (a) only use packaging material that is fit for its intended use;
    (b) only use material that is not likely to cause food contamination; and
    (c) ensure that there is no likelihood that the food may become contaminated during the packaging process.

In order to ensure that re-usable packaging is not contaminated, we would need to wash and sterilise each container every time it comes into our stores. This is unfortunately not feasible and it’s the main reason we do not accept any reusable containers at present. The other more minor issue is standardising volume of takeaway tubs. It would be almost impossible to know.
But it’s not all bad news…read on.

you can now bring back your used tubs

Styrofoam Tubs

We’ve been looking for a recyclable solution for years and finally we have one. You can now bring back your (clean) Styrofoam tubs to stores for recycling.

Here’s how:
Eat your gelato, wash the tub and return it your local store on your next visit


The clean containers returned to us are 100% recycled, crushed and reused in a number of building products, these vary from 30% up to 100% recycled material depending upon use.

Our supplier can also recycle the material via extrusion to General Purpose Polystyrene (GPPS) which is used in injection moulding to form shape moulded products such as refrigerator trays and boxes, toys and novelties, cosmetic packs, costume jewellery, light diffusers, etc.

not quite a messina keep cup

Messina Cups

We’re now trialing ‘Simply Cups’ in stores as a way to better recycle our gelato cups. In every Messina store you’ll find two ‘Simply Cups’ tubes. Once you’ve finished your gelato you can put your empty cups inside for them to be recycled.

-       Simply Cups works with innovators to recycle and upcycle takeaway cups into recycled, and recyclable products.
-       Currently, our cups are being combined with other plastic materials (that would otherwise go to landfill e.g. grain bags, straws, lids, etc.) to create a resin suitable to upcycle into new products such as bench seats, kerbing and car stops.

p.s. the most environmentally friendly way to eat your gelato is still in a cone ;)

* unfortunately we are unable to offer this service in Penrith and Coolangatta due to collection restrictions

For everything else...

Recycling Bins

We now have our own ‘front of house’ recycling bins in all stores. You can deposit the following items in here and we will recycle them for you:
-      Spoons
-      Straws
-      Water & milkshake cups
-      Napkins
-      Wooden stirrers
-      Messina Print cardboard boxed

We really don't waste much

Gelato & Food Wastage

As a company we have very little wastage. In the event we have a flavour which doesn’t sell too well we often give away to our charity partners such as OzHarvest. If we’ve baked too much of something, we can create new flavours or use it at special events. There’s always somewhere we can use it.

Besides which we have large -20 degree freezers which means we can freeze and store anything unused until we’re ready to use it. As a company, we are always on the hunt for the best quality produce, which does sometimes mean importing ingredients from overseas.

messina on the farm

growing our own

As a company, we are investing in producing our own ingredients here in Australia. We have our own dairy farm in Numurkah, VIC, our own hazelnut farm in Seymour, VIC, and grow our own strawberries in Dural, NSW.

In 2017 we invested in the dairy farm so we could supply our own milk for our gelato. Our 400+ herd of pasture fed jersey cows produce a beautifully creamy milk which we use in all our gelato. It's pasteurised on the farm, and sent to Sydney to be turned into gelato. We run the farms using sustainable and organic practices although we are not certified so.

In a few years time we hope to harvest enough of our own hazelnuts to make our own paste. We currently import hazelnuts from Cortemilia, Italy, so by growing our own we aim to reduce our transport carbon footprint.