A Big Change To Specials

LOOKING FOR THE SPECIALS VOTING APP? CLICK HERE

If you know Messina, we're pretty confident you know our weekly specials.

They've been part of what we do since day one, giving us the excuse to create more than 5,000 weird, wonderful and delicious flavours over the years. Some have become legends. Others... well, let's just say they were character-building.

Every time we bring back a flavour like Mr Messina, you lot absolutely lose your minds. The chunky, chocolatey, fudgy specials always disappear at record speed. Meanwhile, flavours like Nacho Libre (avocado gelato, tomato salsa and corn chips) or The Chicken Cave (Fried chips gelato) tend to attract a slightly more niche fan club.

And that's totally fine. We know what you love.

The problem is that every time we bring back one of those fan favourites, the same thing happens. The flavour sells out before the week is over, queues get longer, DMs start rolling in and we're left explaining how weekly specials work for the thousandth time.

So after dipping our toes in with Super Specials Month and listening to your feedback, we're making a change.

From 7th July, weekly specials are becoming monthly specials.

That means every month you'll find 10 specials in our cabinets. Better yet, stores will keep re-churning and restocking those flavours throughout the month. We can't promise they won't sell out for a hot minute here and there, but we can promise they'll have a much better chance of being restocked enough for everyone to get their fix.

On the first Tuesday of every month, we'll announce the full line-up on Instagram, just like we always have. You'll have a whole month to work your way through the list, argue with your mates about the best one and inevitably come back for seconds (or thirds).

Now, we know some of you are already doing the maths.

We currently have 35 signature flavours. Add another 10 specials and suddenly we've got a cabinet problem. Unless someone invents a way to fit 45 flavours into 40 spots, a handful of our lowest-selling signature flavours will be making a graceful exit
(Yoghurt Caramel, Pear and Rhubarb, Pannacotta, Nicky Glasses, Italian Nougat, Dulce De Leche, Green Tea & Raspberry).

Before you start drafting a strongly worded DM, hear us out. We're also handing some of that power over to you.

Soon you'll be able to vote two flavours back into the next monthly specials line up. Any flavour. Any special. Yes even Nacho Libre or The Chicken Cave, or just an opportunity to bring back one of the flavours that were evicted to make room for the new format.

First monthly line-up drops next week. Soo guess this is when we say See You Next Tuesday...