[April Fool's] Introducing Micro Batch Salted Caramel & White Chocolate
Just incase you haven't guessed yet, Salted Caramel lovers don't need to panic, as this was in fact all in the name of a good April Fool's joke. Normal Salted Caramel & White Choc service has now been resumed.
Salted Caramel & White Choc lovers – we’ve got news.
After spending a month studying at the University of Bologna in Italy, our Head Chef has decided to make some changes.
We’re pleased to announce the launch of ‘Micro Batch Messina’ – "our finest achievement to date" (Nick Palumbo, 2019).
As everyone knows, ‘small batch’ means better. Our new ‘micro batch’ production goes a step further and takes making things in small quantities to an even smaller level.
All production of our most popular flavour – Salted Caramel & White Choc – will now be ‘micro batch’. It means that quantities are going to be extremely limited – we’ll be reducing available stock from 15,000 scoops a week to 10 -15 per store per week. But that can only mean one thing – it will result in a better tasting product, that's just logic.
The flavour has dropped in all stores today – we’d love to know what you think.
Watch the video HERE to see how we're making gelato great again.
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