First thing's first...
We really aren't that strict when it comes to our branding guidelines. If we're collabing and you make something that looks good then most of the time we'll be totally fine with it. Basically, we aren't gonna tell you that you need an extra 2 pixels on your padding so our logo can "breathe"
Primary Logos
The classic Messina logo. If you're trying to do a "Your Brand" x Messina this is the one for you. Link below contains both vector (.ai + .pdf) & raster (.png) file types. You'll find both "est. 2002" and one without this - we prefer the one without!
Secondary Logos
Here you'll find some alt versions of our logo including our "Box" logo + the Messina logo with "Gelato" included which we usually use in areas where our name isn't known very well.
Colours!
Our iconic brand colours, which we'll be the first to admit, they are a little tricky to use BUT they are uniquely us and are one of the most recognisable elements of our branding. p.s. don't be lazy and eyedropper them, use the codes 🙂
Pistachio
Pantone 372 C
Pantone 372 U
#d7e69c
C 18 M 0 Y 49 K 0
Burnt Orange
Pantone 152 C
Pantone 152 U
#d36922
C 7 M 68 Y 100 K 8
Cocoa
Pantone 732 C
Pantone 725 U
#5b3720
C 42 M 70 Y 85 K 52
Cream
Pantone 7-1C
#fff1d9
C 0 M 4 Y 15 K 0
Blood Orange
Pantone 180 C
Pantone 485 U
#be3c27
C 18 M 90 Y 100 K 8
Cherry
Pantone 1805 C
Pantone 1797 U
#af282e
C 22 M 97 Y 89 K 13
Charcoal
Pantone Black 6 C
Pantone Black 6 U
#2b2c30
C 73 M 66 Y 60 K 62
Black
Pantone Neutral Black C
Pantone Neutral Black U
#000000
C 75 M 68 Y 67 K 90
Fonts
Heading - Poppins Black*
Sub-heading - Poppins Bold
Body - Poppins Regular
*Tracking for heading set to -40 - Font should look tight and squished together. Oversizing compared to paragraph font is ideal if there's enough space! Oh, and plz don't use all caps... it looks bad and you should feel bad for doing it 🥴
Our Classic Wallpaper
The most iconic part of Messina - Our wallpaper is to be used as a repeating pattern and should not have its colours changed or be broken out into separate elements unless we approve it. This is mainly becausee it only retains it's iconic status IF it looks exactly as intended. Also, we much prefer to scale the repeat up so it doesn't repeat super often. Tiny scale and lots of repeats = 🚮
Our Simplified Wallpaper
This is a newer one which we're trialing on some select products! If you want to use this one feel free but it's probably only applicable in places where people really known our brand. NB: This one doesn't have our Messina logo in the boxes