The Yummy Fun Truck was a concept created by Clemenger Group for Japanese Tourism and Qantas to promote the new direct flight from Melbourne to Tokyo. They hired our team to execute their vision; a Harajuku gelato van whizzing around Melbourne - filled with eight custom-made Japanese gelato flavours.
By far one of the most fun activations we’ve been a part of, the Harajuku wonderland drew crowds of over 1000 people per day at select Melbourne sites.
Our team worked directly with Clemenger to skin and design our gelato van, transforming it into a Harajuku ‘Yummy Fun Truck'.
The Messina chefs designed eight Japanese gelato specials with authentic ingredients sourced directly from Japan and were on site to provide the Messina customer service experience. We also did a press and media send out prior to the event.
TASTE OF JAPAN YUMMY FUN TRUCK FLAVOURS (all developed in-house by the Messina team):
Go Ahead, Make My Dai Dai - Satsuma mandarin curd gelato with dai dai and strawberry citrus gel
Yam Bam Thank You, Ma’am - Banana and koji gelato with sweet potato ganache
Saké Slinger - Saké and green apple sorbet
Wasa-Berri - Strawberry and wasabi sorbet
Samurai Cheesecake - Umeboshi gelato, plum puree and baked Japanese cheesecake
Matcha Mistachio - Matcha gelato with pistachio milk chocolate fudge
Yummi Umami - Caramel miso gelato with chewy caramel
Balmi Hanami - Cherry blossom gelato with lychee puree
At Gelato Messina our job is to make people happy. Yes we make amazing gelato with the very best, real ingredients. And yes our gelato cakes are weird and wonderful, but it’s all in the name of putting a smile on someone’s face.